Frequently Asked Questions
- Why can't I use photography off the web for an ad I am trying to run?
REASON #1 is that unless you took the photo you are trying to use it is illegal to use photography not taken by you without consent. Everyone's work is automatically protected to some extent under copyright law.
REASON #2 Is because the resolution requirements to use photos on the web is much lower than that of the requirements for print advertising.
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- What is the difference between RGB & CMYK?
RGB stands for Red, Green and Blue and is the standard for web photos.
CMYK stands for Cyan, Magenta, Yellow and Black is the standard for 4 Color Printing. Images must converted from RGB to CMYK before they can be used in print advertising.
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- What is the best software to use for photo editing?
Without a doubt, Adobe Photoshop (the complete version, not the one you can get for $99.)
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